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The Spa ~ Los Gatos • January 2007 eNewsletter
Introducing The Spa ~ Los Gatos Rewards Program!
It’s here! Our long awaited rewards program. We’ve drummed out the details to make it as simple and stress-free as a day at The Spa! Everyone who purchases goods and services at The Spa automatically earns reward points. There is no need to sign up; you need only show up! Here’s how it works:
• Points are automatically received for retail purchases, guest referrals, taking advantage of special promotions, and services. They are redeemable for gift boutique items, products, or services at The Spa. Points automatically accrue in our computer system at the time of purchase.
• You will earn one point for every $25 spent - retail or service purchases.
• Each point is worth $1 and may be used in increments of 20 only. They are not transferable.
• For every person you refer who comes in for a service, you get a bonus of 10 reward points. (Please be sure to tell your referrals to mention your name when they check in or out so you can get your points.)
We hope you enjoy your points as much as we enjoy your visits with us!
The Massage Sampler: Try it, You’ll Like It!
Curious about other types of massage but don’t want to miss out on that Swedish massage you love so much? No problem! Book our new 65-minute Massage Sampler. You’ll get 30 minutes of traditional Swedish massage, 20 minutes of Deep Tissue work and 15 minutes of Reflexology for $125 (which, of course, includes a private steam shower afterwards.) It's a fantastic way to explore different massage styles. Call (408) 354-5901 to schedule your appointment.
Hair Talk with Lana: Color Trends in 2007
A popular trend this winter is going darker with hair color and adding rich, warm tones to the hair. You might be seeing it all over the media, Cameron Diaz going brunette or Sandra Bullock adding rich copper-brown tones. It’s a great way to spice up dull color and make it sizzle with copper brown and burnished bronze.
Color adds beauty to the hair, though there is a price to pay for the process. The coloring process opens up the cuticle (outer layer of the hair), making it vulnerable to damage. The color can also fade quickly. Kérastase Reflection line works wonderfully to help hair stay shiny and it slows down the effects of fading. Ionized polymers help coat the ruffled hair cuticle working as a shield against color loss. It also keeps the color uniform, giving hair a mirror-like radiance.
Coloring can also leave the hair dry and parched. A three-step Kerastase regimen will help keep yours healthy: cleanse with Bon Mirror, condition with Chroma Reflect Masque and then protect with the leave-in styling crème Chroma Protect.
Best wishes in the New Year!
Lana Lotfi – Salon Specialist
Product Choices in the New Year
Businesses, much like individuals, need to make choices all the time. We call upon our values, goals and philosophies in order to make those choices. We are often asked why we don’t carry a “signature” line of skin care products that we label as our own. Simply put, we choose not to because it would go against our goal of bringing the highest quality product we can to you, our clients.
Many spas offer a signature brand touting its unique formulation and qualities. Please play the part of the careful consumer when dealing with this situation. Most of these products are actually generic, (i.e. inexpensively and mass produced) wholesale formulas that are packaged under the spa’s own label. The reason spas do this is because they make a large margin of profit on these items.
We do not endorse or carry a “signature” line that we label as our own for skin care. We believe that our clients deserve the expertise and effectiveness that comes only with products backed by companies who invest in continual research and development needed to provide the most effective, safe and state-of-the-art skin care products.
We have researched these products extensively, and although the profit margins aren’t even close to those of “signature” brands, we stand behind, and strongly recommend, the professional product lines we carry: DNA Health Institute, Jan Marini Skin Care, and YonKa.
Our devotion to this level of product reflects directly our commitment to providing the best service and expertise to our clients. Please feel free to ask your aesthetician anything about why we carry these lines and what they can do for you.
The Spa ~ Los Gatos • Phone: (408) 354-5901
Email: info@thespalosgatos.com
Hours: Monday through Friday: 9-9, Saturday 9-6, Sunday 9-5
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